Northwestern's McCormick School of Engineering

Adaptive Algorithm Aims to Reduce Kidney Discards and Improve Transplant Access

Developed by Professor Sanjay Mehrotra, the Sliding Scale AdaptiVe Expedited (SAVE) algorithm could improve organ allocation ...

Forget Follower Counts — If Your Audience Isn’t Interacting, Your Brand Is Just an Expensive Illusion

Building a brand that really matters requires patience and a commitment to providing genuine value. It’s not about finding ...