OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.

Hundreds of large Amazon sellers are boycotting the online retailer's advertising platform on Wednesday to protest the policy ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Google just told merchants that product data quality determines whether they exist in AI commerce at all. That is a different ...

Launching Alexa+ in Mexico marked the assistant's first foray beyond English—and revealed just how much work goes into ...