While brands can now send triggered communications based on customer actions, artificial intelligence is arguably taking this ...

Vicki Felker discusses launching the CPG giant’s first at-home condiment brand, where AI is boosting efficiency and bigger ...

Food and beverage M&A trends are shifting as companies move beyond scale to focus on portfolio strategy, regulation, and ...

Common ecommerce Google Ads mistakes, from over-consolidation to poor segmentation, and how to fix them with a structure ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

The technology is helping marketers go beyond traditional segmentation strategies to deliver truly individualised experiences across a dynamic population. Loading the Elevenlabs Text to Speech ...

Advice firms are continuing to “mature” in how they use data and insights to understand customer’s experiences as part of ...

From a supply chain perspective, the findings suggest that local food systems can enhance resilience by aligning production and consumption more closely. By shortening supply chains and strengthening ...

A plane ticket jumps in price after a second search. A streaming service offers one customer a deal that never appears for ...

Publishers that monitor engagement signals across both online and offline touchpoints are better able to detect early signs ...

AI Audience Builder is the latest addition to Springbig's expanding suite of AI-powered capabilities, which span campaign automation, personalized messaging, loyalty optimization, and performance ...

When companies talk about value-based meat and poultry in 2026, they are looking beyond price per pound and viewing the meat ...