AI is reshaping the way users search, the way sites publish and the way companies must be found across the digital universe.

Generative Engine Optimization (GEO) makes your brand, products and leadership content discoverable within AI-generated ...

Nonprofits need to understand more about what AI search is looking for and be sure their pages meet those standards, experts ...

Resonance today announced the launch of GEO Search, a free tool that allows B2B brands to see exactly what generative AI models say about them during the buying process and what drives visibility.

OpenAI launched ChatGPT Atlas, a browser built around ChatGPT with unified search tabs, agent mode, and more. Available now on macOS. OpenAI positioned ChatGPT Atlas as a browser built around ChatGPT.

Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization isn’t SEO with a new hat and a LinkedIn carousel. It’s a ...

We’ve spent years as an industry obsessed with what people search for. Now, it’s time to be just as focused on where they search. Generative engine optimization (GEO) isn’t just another tactic – it’s ...

A look at why onsite search has become a critical experience layer as AI-driven search shifts user expectations and raises ...

Sean Illing is the host of The Gray Area podcast. TikTok and airlines have something in common with your search engine, your grocery app, and (increasingly) your car: They start out great, lock you in ...

Nearly three decades ago, Google was just that – Google, a search engine you punched a few words into, got a result and closed the tab. These days, however, Google is everywhere. It tells you what ...

GenAI is rewriting the rules of digital content, and only AI-native CMS platforms will keep your brand visible and competitive in a zero-click world. The post How to build a GEO-ready CMS that powers ...

Google’s Liz Reid, Vice President of Search, recently said that AI Overviews shows what kind of content makes people click through to visit a site. She also said that Google expanded the concept of ...