One overlooked benefit of training an AI to match your brand’s tone is consistency. Human teams do their best, but everyone ...

Overview:  AI handles routine questions instantly, while humans focus on complex and emotional issues. Done right, support feels more personal, not automat ...

Dec. 26 often passes unnoticed in the Philippines. After all, the lechon is still here, and the holiday lull has settled in.

A few weeks ago, I wrote the article “Replacing humans with AI today is a recipe for failure”, in which I explored how the rush to automate ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and ...

Just like planning the perfect weekend in a new city, backward induction lets you navigate your CX strategy with intention.

A handbook found during a police raid on a compound used by a cyberfraud gang in the Philippines offers detailed instructions ...

The automated calls, explains a press release (1) from the Federal Communications Commission (FCC), claim that a Walmart ...

Manish Tolani of Hilton shares how the brand is using experience-led storytelling and marketing to stay relevant in a ...

Successful digital journeys are powered by something profoundly human: the willingness to think differently, learn continuously and lead with empathy.

In this opinion piece, Heriot Watt University's Shawgi Mounis explores what's driving the shift to sustainable transport in the Middle East.