Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

Moving from cutting-edge pilot programs to real-world production is turning out to be harder than many companies thought.

Gartner predicts that by 2028, 50% of organizations will have had to adopt a zero-trust posture for data governance as a ...

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Have you ever had the experience of rereading a sentence multiple times only to realize you still don’t understand it? As taught to scores of incoming college freshmen, when you realize you’re ...

Yet, when a viable, scalable solution finally emerges, opposition materializes with remarkable predictability. The proposed ...

Agentic AI is a structural shift for banking technology. But banks face hurdles in understanding the opportunity and ...

Eric Schmidt has been a central figure at Google for nearly two decades, serving as CEO and executive chairman of the company ...

Social media companies discussed the big business — and risks — of young users in documents released ahead of a major trial. is a senior policy reporter at The Verge, covering the intersection of ...

The MUSE™ system is a single-use, innovative endoscopic device designed for transoral fundoplication, a minimally invasive ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

The Linn County Planning and Zoning Commission has pressed pause on a drafted zoning code about gas-fired electric generating ...