These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Think back to middle school algebra, like 2 a + b. Those letters are parameters: Assign them values and you get a result. In ...

TikTok may have dodged a US ban but unresolved questions about its algorithm could remain a source of tension in the broader US-China relationship, according to analysts. ByteDance, the parent company ...

Britain faces a new frontier of information warfare where algorithms and tech bosses will become more powerful than states, the new head of MI6 warned today. In her first public speech, Blaise ...

TikTok's Chinese owner ByteDance has signed a deal with investors to run its business in the US. But what does this mean for the over 170 million Americans (or so the social media platform claims) who ...

ATLANTA — Millennial and Generation Z Christian influencers are increasingly filling a void in American religion, growing audiences across digital platforms by steering young people to biblical ...

My habit of seeking out new music began with a few strokes of good luck. I grew up in a college town in the early to mid-nineties, during one of the golden eras of college radio. I spent a significant ...

ATLANTA — A void in American religion is increasingly being filled by Millennial and Generation Z Christian influencers. They are growing audiences across digital platforms by steering young people to ...