Trophies, confetti and other digital rewards borrowed from video games by some investment platforms influence behavior.

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members. Using gamification is a key initiative.

Yoel Zuckerberg, Soft2Bet's chief product officer, chats about the provider's deal with Atleti coach Diego Simeone and its plans for the World Cup ...

Research by MyVoucherCodes in January 2026 revealed that almost two-thirds (62%) of shoppers now feel that loyalty cards only ...

I did not expect my final project for HASS 103 to lead me into the streets of Hoboken, chasing down delivery drivers on e-bikes. But over the last month or so, I have found myself walking up and down ...

Autonomous AI assistants are hitting the mainstream — but at what cost? This week, we discuss the recent OpenClaw phenomenon (formerly Clawdbot/Moltbot), the security fiasco surrounding Moltbook’s ...

Explore why loyalty programs in 2026 are shifting from points to liquid assets like cashback and crypto rewards. Learn how e-commerce brands can adapt.

Do you know why the free spins no deposit bonus remains the most searched-for incentive in the American iGaming market as we head into 2026? It is because these offers represent the ultimate “try ...