There have never been more options for things to buy. Google is betting AI is how shoppers will make decisions.

Before the current AI craze, Google was fond of demoing Duplex, an Assistant-based AI designed to carry out real-world tasks ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Google is expanding AI shopping with conversational search, agentic checkout and an AI that calls stores for you about local ...

White House official said the list has grown since it was first released in October, but some companies don't want to be ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.

There are also two new agentic shopping features. First is an agentic checkout for finding and buying an item at a particular price. Shoppers can use Google's price-tracking feature to set the sale ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Cleveland Guardians pitcher Luis Ortiz has pleaded not guilty to charges he took bribes to help gamblers win bets placed on ...

Google brings long-awaited brand inclusion controls gives advertisers more precise management of which brands appear in their ...