Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

For entrepreneurs and executives navigating the noise, Aidid's message is clear: Google Ads remains the backbone of ...

Google has released version 2.11 of the Editor, which includes over 15 new features and removes a couple of older features.

The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter ...

One of the most striking findings is that GenAI ads evoke stronger emotional reactions than those not using AI. But here’s ...

Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, ...

A nod to Coca-Cola’s famous 1995 Christmas ad that most definitely did not use AI, both the 2024 and 2025 commercials depict ...

On Thursday, AdGood, a nonprofit that helps other nonprofits buy premium streaming inventory at a discount, announced a ...