How APIs extend data access and automation in Google Ads and Meta Ads

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...
TV Tech

Roku Launches Open Ads API to Boost CTV Campaign Integration

At launch, available endpoints include reporting, audiences, and conversions, with campaign management and creative APIs ...

Hackers exploit WordPress plugin Post SMTP to hijack admin accounts

Threat actors are actively exploiting a critical vulnerability in the Post SMTP plugin installed on more than 400,000 ...
Computer Weekly

Tackling API sprawl: an area the channel can make a difference

Partnership between Boomi and DXC an example of where support can be offered to build the foundations of an effective agentic ...
AdExchanger

Roku Jumps On The API Bandwagon For Its Self-Serve Ads

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly ...

Using Attribution Paths To Transform Your Google Ads Strategy

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Startup Brambles.ai Takes On OpenAI and Anthropic With WordPress AI Commerce Plugin That Empowers Publishers

Unlike traditional AI platforms that centralize profits and data, Brambles.ai flips the model -- empowering publishers to earn directly through AI-driven product discovery. The pl ...