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Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.

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New tools and features like Google's AI Overviews, ChatGPT and Perplexity are now how people discover and trust content.

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"AI is looking for credible content on high-quality websites to crawl in order to create its summaries," said Adam McBroom, Chief Technology Officer at Brandpoint. "You need to regularly put out ...