Incrementality: The most misunderstood concept in retail media

The gap between being able to measure incrementality and being able to use it is larger than you think, says Colin Lewis.

Microsoft confirms it's pushing Windows 11 25H2 to many supported PCs

Microsoft is now going to automatically push Windows 11 25H2 on all supported PCs, as yet another version of the OS has run ...

Biological and Chemical Indicators Market Size to Hit USD 851.4 Million by 2032 with CAGR of 6.5% | Coherent Market Insights

The Global Biological and Chemical Indicators Market is estimated to be valued at USD 547.9 Mn in 2025 and is expected to reach USD 851.4 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of ...

Windows 11's November Patch Tuesday update brings new Start, battery icon improvements, and important Task Manager fix — download now

Microsoft has released the latest Windows 11 Patch Tuesday update for November, known as KB5068861 and build 26200.7121. The ...