Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.

The open-source web analytics Umami v3 offers a new interface, cohort analysis, and pixel tracking. However, MySQL support ...

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...

A SaaS app development team typically includes a product owner, UI/UX designers, frontend and backend developers, DevOps engineers, and QA testers (depending on the scope, it might be enough to have ...

Most companies have no idea how much they are really spending on software. Licenses get renewed automatically, cloud services ...

Operating a business today involves juggling sales pipelines, customer communications, and team projects, while not letting ...