Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.
Starting with marketer Nils Granlund developing the idea to promote the Broadway show The Pleasure Seekers with rehearsal ...
Leaders lose clarity not from distraction but overfocus. The best ones know when to zoom in, zoom out, and shift between the ...
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Stories are not only useful at trial. The client’s story can be an effective tool at mediation and can help the mediator understand not only the facts of the case but also how the client has been ...
The Manila Times on MSNOpinion

The art of narration

A NARRATIVE is a story. A novel is a narrative; so are many jokes. Whenever someone says, “Let me tell you what happened to ...
EXCLUSIVE: Amid explicit misconduct allegations on both sides, Jeremy Renner is vowing to sue a documentary filmmaker for ...
Dick Cheney, widely regarded as the most powerful vice president in modern U.S. history, died Monday at 84 from complications ...
“Apple reinvents the phone” was the message Steve Jobs wanted his audience to take away when he introduced the iPhone. That’s ...
Discover how Matt Haycox bridges the funding gap by connecting entrepreneurs with capital for their growth plans.