Communication drives connection and connection drives income. That’s the real power of words in today’s digital economy.

Scientists have spent the last five years observing sperm whale communication and behaviors using tags, buoys and drones. They’ve finally begun to learn how whales use calls for communication.

Dr Zehra’s insight captures a generation estranged from its mother tongue — it listens with pleasure but no longer writes or inhabits Urdu, reflecting a deeper cultural and emotional disconnection.