Your ROAS looks great — but is it actually driving growth?

High ROAS can hide demand capture, not creation. Use incrementality and marginal ROAS to measure real growth and guide ...
eLife

The overall and sequence-specific degradation of soil extracellular 16S rRNA genes across China: rates and influential factors

While extracellular DNA persistence substantially influences soil microbiome investigations, its degradation kinetics remain poorly quantified. Here, we developed a primer-labeled DNA approach coupled ...
eLife

Distinct allosteric remodeling of HIV-1 Env dynamics on virions by gp41-directed antibodies reveals two modes of neutralization

HIV-1 envelope glycoprotein (Env), a gp120–gp41 trimer, undergoes coordinated conformational changes that drive membrane fusion and allow immune evasion by transiently concealing ...
IEEE

Speed Trajectories Optimization of Heavy Haul Trains Considering Coupler System

Abstract: This study addresses the multi-objective optimization problem concerning both energy efficiency and operational smoothness in heavy-haul train (HHT) operations. Although prior studies have ...