Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Cecilia Van Cauwenberghe explains how to measure the future using nanoscale metrology and discusses the global competition ...

Artificial intelligence is changing how we predict river flow—but a new study led by researchers at the University of British ...

Bots and AI are dominating Polymarket by exploiting mispriced odds and latency, leaving human traders struggling to compete.

When electricity or fuel powers a machine, the machine gets hotter. Finding new ways to cool machines quickly and controllably can mean the difference between a functioning electrical grid and a ...

Many of us like to think that we’re fairly smart. But it can be a very humbling experience when you’re in the presence of ...