The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...

Let’s dig into the relative performance of Magnite (NASDAQ:MGNI) and its peers as we unravel the now-completed Q3 advertising & marketing services earnings season.

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

Injecting Excellence, Creativity, and Digital Interaction to Redefine Outdoor Advertising and Lead the Industry Forward ...

AI-powered intelligence helps publishers understand demand shifts and make more confident monetization ...

Media companies on CTV and beyond will be upping their own game to compete at the Winter Olympics and Super Bowl this month and also in the future. We are experiencing high profile testing of new ad ...

The Trade Desk's recent growth slowdown appears macro-driven and temporary, not structural. Read why I rate TTD stock a ...

A partner-agnostic approach is key to finding quality users, not just scaling audiences. Plug into multiple models and AI ...

By placing ethics, cultural sensitivity, and human authenticity at the heart of digital innovation, Malaysia’s advertising industry can move forward with confidence, strengthening not only brands but ...

Green House, a frontline marketing agency with 22 years of experience driving growth in conversion channels across beverage and CPG, has distilled these three predictions for the year ahead.