CMSWire

7 AI Competencies Marketers Must Master in 2026

Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.
i-SCOOP

Universal Commerce Protocol (UCP) brings more visibility for your E-commerce

Discover how Google's Universal Commerce Protocol (UCP) transforms e-commerce visibility through AI-powered shopping experiences. Learn implementation strategies and advertising impact.
Investopedia

Influence of Interest Rates on Corporate Capital Structure

Claire Boyte-White is the lead writer for NapkinFinance.com, co-author of I Am Net Worthy, and an Investopedia contributor. Claire's expertise lies in corporate finance & accounting, mutual funds, ...
Investopedia

How Does a Company's Capitalization Structure Affect Its Profitability?

Claire Boyte-White is the lead writer for NapkinFinance.com, co-author of I Am Net Worthy, and an Investopedia contributor. Claire's expertise lies in corporate finance & accounting, mutual funds, ...