One of Roblox's unique features is the ability for users to create and sell their own virtual items, including accessories and clothing, through the Roblox UGC (user-generated content) marketplace.
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Flex UGC Codes (November 2025)

Flex UGC Codes is an experience on the Roblox platform where creators and regular players can create UGC item codes and share ...
Roblox is a popular online gaming platform that has captivated players worldwide with its dynamic and creative virtual world. Among its many features, User-Generated Content (UGC) Limiteds are highly ...
Starting today, members of Roblox’s UGC Program will be able to sell customized avatar bodies and standalone heads. These new customization options will give players even more ways to express ...
Swedish games studio The Gang has launched an analytics tool for Roblox’s user-generated content, called UGC Insight. Geared towards UGC creators and developers, the new tool provides an opportunity ...
Roblox vice president of developer relations Matt Curtis believes that the future of gaming is user-generated content (UGC), and he delved into the gaming world to show why in a talk at our GamesBeat ...