A psychology team distills the 6 principles of ‘consumer wisdom’: a set of habits that promotes well-being by aligning our ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

When asked about luxury brands, most consumers mention unique design, great quality, high cost, and limited distribution. For many people, these are the characteristics that separate luxury from ...

What does shopping with an AI assistant change for consumers—and for the sellers and advertisers trying to reach them? We ...