A psychology team distills the 6 principles of ‘consumer wisdom’: a set of habits that promotes well-being by aligning our ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Robert Kelly is managing director of ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

A delay in SNAP benefits mixed with a decline in foot traffic has many stores, restaurants and food producers concerned about sales. By Julie Creswell and Linda Qiu Despite shoppers’ concerns about ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. Michael Boyle ...

ADDIS ABABA, Ethiopia (AP) — Thousands gathered in Ethiopia’s capital, Addis Ababa, on Saturday for the East African country’s thanksgiving festival, which is celebrated annually by the largest ethnic ...

Operant conditioning, sometimes called instrumental conditioning or Skinnerian conditioning, is a method of learning that uses rewards and punishment to modify behavior. Through operant conditioning, ...

Forbes contributors publish independent expert analyses and insights. AKA The Customer Whisperer: advisor, broadcaster, Science of Shopping Not long ago, Halloween in Britain was little more than a ...

Half of UK adults are now regularly paying for things by tapping their phone, new banking data suggests. A surge in the use of mobile payments via services such as Apple Pay or Google Pay has been ...