Assembly Magazine

From CAD to Clarity: Why Automated Work Instructions Are the Critical Step in Reindustrializing the West

Ben Brakenwagen, account executive with Dirac, sat down with ASSEMBLY Audible to discuss Dirac’s automated work instruction ...

Autodesk’s CMO breaks down the branding lessons from Sydney’s Sweeney’s jeans commercial and Cracker Barrel’s rebrand

Autodesk CMO Dara Treseder's on the biggest campaigns of 2025—and how her company uses campaigns to advance its brand.