Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Imagine you’re looking for a chicken soup recipe using Google search: You click on the first result, and instead of a recipe, you get the backstory of a grandmother’s secret recipe. You scroll past ad ...

For India, where digital adoption is surging and brands are experimenting with new tools and formats, the book could become the go-to practical guide for building marketing strategies that are both ...

Picture this: A shopper scrolls through their mobile phone during lunch break and spots a product in a social post or ad that grabs their attention. They click the link, browse the product details, ...

Conversion Rate Increase: By matching each visitor's intent and context in real time, brands using Inflektion have seen conversion lifts of up to 200%. This feature eliminates the disconnect between ...