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Every medication in your cabinet, every material in your phone's battery, and virtually every compound that makes modern life work started as a molecular guess, with scientists hypothesizing that a ...

Colin Rosenblum and Samir Chaudry teach influencers how to succeed. Now, they're looking to transform how creators everywhere do their jobs ...

As social media becomes increasingly reliant on algorithmic feeds, creators are navigating a new normal: Just because you post something doesn’t mean your followers will see it. “I think that 2025 was ...

TikTok's U.S. operations will be housed in a new joint venture, according to a memo sent to employees by CEO Shou Zi Chew. The entity is named TikTok USDS Joint Venture LLC. As part of the venture, ...

The way people discover content, like music and art, is changing fast. AI-powered recommendation algorithms are creating fragmented social media feeds, carving pop culture into tiny, personalized ...

The LinkedIn algorithm can feel like a mysterious gatekeeper, deciding which posts reach only a few connections and which break free into wider feeds. For professionals, creators, and brands, ...

Meta has fostered an industry for viral Facebook content, but some creators say it's started to break down. (NurPhoto via Getty Images) Some of the most successful creators on Facebook aren't names ...

If you’ve been on TikTok in the past couple of weeks, you’ve probably noticed people posting about belonging to “Group 7.” The trend is actually an experiment by indie singer Sophia James, who ...

This is read by an automated voice. Please report any issues or inconsistencies here. Are you in “Group 7”? The fact that millions want to be could be chalked up to an L.A. singer who was determined ...