Game Rant on MSN

Overwatch 2 begins crazy Talon-themed marketing campaign

Talon commences a hostile takeover of Overwatch 2 in a massive marketing stunt; here's what this could mean for the hero ...

Actors And Musicians Help Launch “Stealing Isn’t Innovation” Campaign To Protest Big Tech’s Use Of Copyrighted Works In AI Models

The ‘Stealing Isn’t Innovation” campaign is being led by the Human Artistry Campaign. It states that “respect and protect” ...
Streaming Media Magazine

IAB Tech Lab Unveils Agentic Roadmap for Digital Advertising

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by ...
MacRumors

Apple Shares 'Detectives' Ad Promoting iPhone 17 Pro Camera

Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and ‌iPhone 17 Pro‌ Max. The ad includes a series of quick zooms to show off what the ‌iPhone 17 ...
Georgia Tech News Center

Outside the Box: The Adaptation of Georgia Tech’s Beekeeper in Residence From Advertising to Apiaries

Marketer-turned-beekeeper Deb DeWitt serves as Georgia Tech's Beekeeper in Residence and receives the Georgia Beekeepers Association’s Beekeeper of the Year Award. Deb DeWitt serves as Georgia Tech’s ...
Marketing Dive

Dollar Shave Club’s first AI-generated ad makes tech the punchline

Dollar Shave Club is again taking shots at legacy razor brands, this time with the aid of generative artificial intelligence, per details shared with Marketing Dive. A new 60-second spot shows the ...
TV Technology

James Shears Joins ThinkAnalytics as Senior VP, Advertising

LOS ANGELES—James Shears has joined ThinkAnalytics as senior vice president, advertising, tasked with leading global strategy and commercial expansion of the company’s AI-powered advertising solutions ...
TV Technology

Broadcasters See More Potential in Programmatic Advertising

Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs has developed to the point where there is ...
Reuters

Judge in Google ad tech case seeks quick fix for web giant's monopolies

DOJ seeks forced sale of Google ad tech unit Judge questions how appeal will affect timing Google calls breakup extreme ALEXANDRIA, Virginia, Nov 21 (Reuters) - The U.S. judge considering whether to ...
The Verge

Judge wants to fix Google’s ad tech monopoly before it’s too late

The judge was wary of how a breakup could work while Google likely appeals. The judge was wary of how a breakup could work while Google likely appeals. is a senior policy reporter at The Verge, ...
The New York Times

The Fate of Google’s Ad Tech Monopoly Is Now in a Judge’s Hands

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...
Business Insider

I landed a job at Meta with a non-tech background and after multiple career breaks. Here's how I did it.

Daniel Walton landed a creative strategist role at Meta after 20 years in advertising. He balanced agency work with travel breaks to prioritize work-life balance and personal growth. At Meta, Walton ...