Mental health, substance use, and other behavioral health care made up 40% of all health expenditures for U.S. children in 2022, according to a new study by researchers at UC San Francisco. That is ...

The lesson for marketers is clear: AI’s value lies not only in efficiency, but in expanding the scope of what’s measurable and actionable. Much of the conversation around AI in marketing has centered ...

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

Wallet analytics bridges Web2 and Web3, combining blockchain and traditional data for a holistic customer view. Real-time on-chain insights empower brands to react instantly to market or community ...

After completing training with RFDETRSegPreview, the plots in metrics_plot.png still only contain metrics related to BBox. Plots of segmentation metrics are missing. The metrics_plot.png is a useful ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

You’re mobile ordering your usual Friday burger. At checkout, a prompt appears: “Spend just $3 more and earn a free strawberry milkshake with your order” — your go-to sweet treat. You feel seen. And ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Customer segmentation and personalization have moved from the margins to the center of modern marketing strategy. As businesses rely more heavily on digital channels to engage audiences, the ability ...