Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--Wiland™, the leading provider of ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. Wiland™, the leading provider of data-driven marketing intelligence, ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

Chewy, Navy Federal Credit Union and Aldi lead a group of 750 companies recognized for delivering the best customer service in America, according to a study by USA TODAY and its research partner Plant ...

Guests were sent scrambling on Nov. 9 when the hotel-and-apartment rental company Sonder abruptly shut down during their stays. Their keycards suddenly stopped working, locking some customers out with ...

Empathy was once considered too soft and squishy for the world of work, but decades of research have shattered that myth. Empathy includes three pieces: sharing others’ experiences, trying to ...

Oct. 2 (UPI) --A curious customer slithered through the drive-through of an In-N-Out Burger in Southern California, prompting a surprise snake rescue by fast food staff. Pasadena Humane said in a ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...