Think about the last ten visitors to your online store. You probably picture ten people browsing on their phones or laptops.

This was the pre­vail­ing mind­set of hun­dreds of so­ca lovers who braved rainy con­di­tions to turn out for Patrice Roberts’ free Car­ni­val con­cert at Fla­va Vil­lage, Queen’s Park Sa­van­nah.