Microsoft is driving the take up of generative AI tools but even its own game developers, such as Zenimax Online Studios, are ...

The developer, who worked on Call of Duty and Uncharted, also admits "this is potentially taking work away from a human." ...

It's no secret that the "Magnificent Seven" stocks have been the primary drivers of the S&P 500 's stellar performance in ...

Unity Software rebounds after scrapping its pricing plan and revamping products, but profits lag. Read the full analysis here ...

Coda announced that it is integrating Unity 's In-App Purchasing (IAP) SDK with Coda's global web store platform, allowing ...

The presence of AI is an increasing reality, and its influence is felt across every stage of game development.

Unity’s AI-driven Vector ads engine is reviving revenue growth, but losses, net debt, and a pricey forward sales valuation loom. Click for more about U stock.

Alexandre Amancio has a vision to save AAA games, and it means going smaller rather than bigger.

Explore how game engine performance shapes graphics, with an objective Unreal Engine vs Unity game engine comparison to help developers balance visual quality, optimization, and platforms.

Video game developer Vince Zampella, whose studios have created several of the world's best-selling games, was killed Sunday afternoon in a Ferrari crash on Southern California's Angeles Crest Highway ...

Sarah has been an editor and contributor for Game Rant since 2015. After meeting her first Chocobo, she never looked back. Sarah majored in game design in college and utilizes that knowledge to ...

Unity remains one of the most powerful and versatile game engines in the world—powering mobile, PC, console, AR/VR, Web3 and even emerging platforms like Telegram mini-apps. As demand for ...