Learn to apply Bayes' theorem in financial forecasting for insightful, updated predictions. Enhance decision-making with ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

This study proposes an important new approach to analyzing cell-count data, which are often undersampled and cannot be accurately assessed using traditional statistical methods. The case studies ...

Anyone who is a fan of detective stories, or has mediated a playground fight, knows that the truth can be extracted from differing accounts of the same event. In Agatha Christie’s Five Little Pigs, ...

Imagine a world where machines don’t just follow instructions but actively make decisions, adapt to new information, and collaborate to solve complex problems. This isn’t science fiction, it’s the ...

Artificial intelligence can solve problems at remarkable speed, but it's the people developing the algorithms who are truly driving discovery. At The University of Texas at Arlington, data scientists ...

Anomaly response in aerospace systems increasingly relies on multi-model analysis in digital twins to replicate the system’s behaviors and inform decisions. However, computer model calibration methods ...

Bayesian analysis is being used with increasing frequency in critical care research and brings advantages and disadvantages compared to traditional Frequentist techniques. This study overviews this ...