Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Unless you worked for Ford’s plastics, paint and vinyls division in the 1980s, you probably don’t know the name Jim Moylan. But you might well know the idea that made this unknown engineer who ...

Biomimetic additive manufacturing (Biomimetic 3D printing) is an emerging technology based on the principle of biological growth and forming to design the biological-like complex structure and ...

In industrial engineering, digital twins—computer models of systems or processes—let scientists try out ideas before finalizing designs. In addition, on the factory floor, twins can model processes in ...