Advertising is mass media content intended to persuade audiences, readers, viewers or listeners to take action on products, services and ideas. The idea is to drive consumer behavior in a …

While dealing with an advertisement, the most important point that you need to take care is — you need to develop a healthy, promising, and long-lasting public relationships.

Class Activity: Students can analyze the advertisement in small groups or as a whole class, using the following questions. The questions can be written on the board as a guide or printed out as …

How does the ad use ethos to appeal to the target audience? You may need to write a few paragraphs to address the ad’s use of ethos.

These royalty-free scripts are easily customizable for use in ad campaigns. Find the appropriate script for your project by browsing scripts under relevant topics. These scripts are vetted and …

What product, service, or point of view is being advertised? Who is responsible for creating this advertisement? Why are they sending this message? What is the purpose of this …

Students will be able to demonstrate their knowledge of the promotional mix including sales promotion, personal selling, advertising, and publicity. Students will be able to define the …