Shop our New Arrivals of merino wool clothing. These new pieces are designed to complement everything in your wardrobe and are ideal for everyday wear. Shop new styles and colors.

Shop our outerwear collection, featuring stylish and functional pieces made from soft merino wool, designed to provide warmth, breathability, and versatility for everyday wear.

Shop our collection of merino wool tunic tops, crafted from soft merino wool for a comfortable fit that combines style and versatility, making them perfect for layering or standalone wear.

The most wearable items in your wardrobe. Made from our favorite natural material, merino wool.

styled by you Share your photo here or tag us on Instagram @wool.and to be featured.

Shop our collection of bras, crafted from soft merino wool for exceptional comfort and support, ensuring a perfect fit for everyday wear. Shop the only bra you'll need.

Shop our merino wool leggings, designed for ultimate comfort and flexibility, offering breathable, soft, and versatile wear under your dresses, for workouts, lounging, or everyday activities.

6 days bikepacking through Oregon Whitney, our Marketing Manager, tested wool& through a six-day bikepacking trip.

Shop our collection of sweaters and cardigans, keeping you warm and stylish, crafted from soft merino wool for breathability and comfort, perfectly versatile for layering in any season.

everyday merino Wool&Prince is our premium merino wool menswear brand. We bring the time-tested benefits of merino wool to everyday garments. Own less, own better, and get back to the things you …