Oxford picks 'rage bait' as its word of the year. But what does it mean?

Oxford University Press has officially unveiled 2025’s Word of the Year: “rage bait.” A term born from the age of viral headlines and emotion-charged content, it reflects how online conversations are increasingly shaped by posts designed to provoke instant reactions. From newsfeeds to comment sections, the word has already stirred debates about digital behavior, media responsibility, and how easily we get pulled into the outrage cycle. So today, we’re checking in with some kids and some adults t