1 | DIRECT MARKETING | AN INTRODUCTION
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YouTubeProf. Angelo R. Santos (Dok. Gelo)
1 | DIRECT MARKETING | AN INTRODUCTION
DIRECT MARKETING | AN INTRODUCTION by Russel Bantug. A major change that is reshaping the face of selling is the growth of direct marketing. This chapter explores the major changes that are taking place, the key tools that can be used, and how the direct marketing process can be effectively managed. It begins by explaining the meaning of direct ...
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