Levi Strauss & Co. on Instagram: "Introducing the 501® Curve — a fresh take on the original 501® jean, designed to celebrate and fit curves without compromising the authentic, iconic straight-leg 501® silhouette. Hear more about the reengineered classic from our own LS&Co. employees and shop the new 501® Curve now on Levi.com, the Levi’s® App and select Levi’s® Stores."

The Brief History of Levi Strauss & Co